SamCam has reigned supreme above all the other party wives throughout the election campaign for her mix of designer and high street pieces and her elegant simplicity. I particularly love the knee length purple number she wore last Tuesday to enter 10 Downing Street when her husband David became Prime Minister, which she paired with classic dove grey suede stiletto pumps. The outfit has just the right amount of First Lady subtlety, while still perfectly showing off her creative flair.
Then there's her laid back daytime look, such as this stunning blazer and navy cropped chinos combo. These Zara trousers showcase her love for the high street as well as her penchant for designer items, and give a smart casual look suitable for both her day job as Creative Consultant, at luxury stationery brand Smythson, and in her new role as First Lady.
Finally is that well publicised £65 Marks and Spencer dress, which had its debut outing at the Tory Party Conference, which has sparked every kind of debate possible. The patterned frock looks sophisticated yet demure, paired with her favourite grey heels and skinny patent belt.
I, personally can't wait to see what delights we're going to see our new First Lady working on the new catwalk that is Downing Street... Watch this space!